Frequently Asked Questions
Why stock a collection set instead of just buying singles?
Singles compete on shade preference (every salon has them). Collection sets give salons a complete retail wall story with mood photography, social content, and a themed booking upcharge tier that singles can't deliver.
How often do new collection drops launch?
4–6 seasonal + holiday drops per year typically (Spring, Summer, Fall, Winter, Valentine, Holiday). Plus 2–3 trend-driven aesthetic drops (Y2K, Earthy, Jewel-Tone).
What happens to a collection after launch month?
Pull 2–3 hero shades into the everyday menu for ongoing retail. Rotate the full themed display every 6–8 weeks to keep retail walls fresh and trigger discovery.
Best collection size for first-time salons?
Start with a 6–8 shade seasonal drop (lower commitment, clear story). Scale to 10–12 shade aesthetic drops once you know which themes your clients book.
Wholesale on collection sets?
Yes — tiered wholesale + Net-15 at $300+ orders. Stock 2–3 full sets per launch month to clear wholesale tier easily.
