LDS: LDS is the mood-first nail brand — polish as feeling, not just color. Catalog spans Color Craze 1000+ shade gel polish, Universal Cat Eye topper system (12 finishes), Fruit Cat Eye dual-tone (12 fruit shades), Rubber Base Bouncy Blush (30 shades), themed Trios (Sweet Pink, Valentine's, Classic Red), seasonal Named Collections (Spring Meadow, Coastal Villa, Soft Haze, Petal Playground, Princess Treatment, Softly Sheer), nail art liners + chrome + rhinestone gel, and salon UV/LED lamps.
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LDS as a mood, not a value brand
LDS builds polish like chapters of a story — every shade is a vibe, a moment, a quiet morning or a romantic evening. Color Craze, Cat Eye, and Rubber Base lines feel cinematic: rosewater whispers, garden meadows, petal playgrounds, sunlit-fruit shimmer. The catalog rewards techs and clients who paint based on feeling and change colors like seasons.
What the LDS catalog covers
Color Craze — the flagship gel polish line. 1000+ shades grouped by tonal family (red, pink, mauve, brown, nude, neon, pastel, blue, green, white/grey, glitter) plus themed Trios, 12/18/24/36/72-color sets, and Named Collections rotating by season. Universal Cat Eye — 12 magnetic toppers (Crystal, Mirror, Rainbow I/II, Silver, Gold, Super Crystal, Moonlight, Light Gold, Rose Gold, Copper, Dark Gold) that activate cat-eye effect over any base color. Fruit Cat Eye — 12 dual-tone fruit-named shades (Guava, Green Apple, Blueberries, Passion Fruit, Red Grapes, Honey Peach, Star Fruit, Green Grapes, Kiwi, Grapefruit, Mangosteen, Dragon Fruit). Rubber Base Bouncy Blush — 30-shade flexible base that reduces lifting. Nail art liners + Chrome + Rhinestone Gel + Painting Pots — full creative system.
Hero shades + storytelling moods
Reds for evening: 202 Heartbreaker (classic glossy), 858 Cherry On Top (playful fresh), 930 Heartthrob (deep wine, romantic). Pinks for romance: 176 Sweetheart Pink, 333 Pink Punch, 193 Pink Lady, 006 Powder Pink, 002 Baby Pink, 344 Strawberry Kiss. Spring + St. Patrick's greens: 477 Sculpture's Sage, 597 Shamrock, 602 Emerald. Named Worlds: Spring Meadow, Soft Haze, Coastal Villa, Petal Playground, Princess Treatment, Softly Sheer.
Pairs perfectly with
Build the LDS service tier: Color Craze 1000+ shade hub, LDS Cat Eye Gel, Universal Cat Eye 12 topper, Fruit Cat Eye 12, Rubber Base Bouncy Blush, Nail Art system.
Wholesale + Net-15
LDS Color Craze sells at near-full price (2.1% discount rate — lowest in DTK catalog), making bulk Color Craze set purchases (12, 18, 24, 36, 72 shade) the strongest LDS margin play. Wholesale + Net-15 unlock at $300+ orders. Code HELLO10 = 10% off first order. Free ship $100+.
About DTK Nail Supply
DTK Nail Supply distributes LDS across the US to home studios, licensed salons, and full-service nail businesses. Net-15 + tiered wholesale at $300+ orders. Code HELLO10 for 10% off first order.
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